{"id":8061,"date":"2024-12-20T17:16:58","date_gmt":"2024-12-20T14:16:58","guid":{"rendered":"https:\/\/ternopil.one\/?p=8061"},"modified":"2024-12-20T17:20:26","modified_gmt":"2024-12-20T14:20:26","slug":"yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom","status":"publish","type":"post","link":"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061","title":{"rendered":"\u042f\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457: \u043a\u0440\u043e\u043a \u0437\u0430 \u043a\u0440\u043e\u043a\u043e\u043c"},"content":{"rendered":"\n<p>SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u2014 \u0446\u0435 \u043e\u0434\u0438\u043d \u0437 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f, \u044f\u043a\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0441\u0442\u0430\u043d \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0454\u043a\u0442\u0443, \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0447\u0438 \u0456\u0434\u0435\u0457. SWOT \u2014 \u0446\u0435 \u0430\u043a\u0440\u043e\u043d\u0456\u043c, \u044f\u043a\u0438\u0439 \u0440\u043e\u0437\u0448\u0438\u0444\u0440\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u044f\u043a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengths (S) \u2014 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0430\u0431\u043e \u0436 \u0441\u0438\u043b\u044c\u043d\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438;<\/li>\n\n\n\n<li>Weaknesses (W) \u2014 \u0441\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438;<\/li>\n\n\n\n<li>Opportunities (O) \u2014 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443;<\/li>\n\n\n\n<li>Threats (T) \u2014 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0456 \u0437\u0430\u0433\u0440\u043e\u0437\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u0426\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0443, \u0449\u043e \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u044f\u043a \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 (\u0441\u0438\u043b\u044c\u043d\u0456 \u0442\u0430 \u0441\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438), \u0442\u0430\u043a \u0456 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456 (\u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0442\u0430 \u0437\u0430\u0433\u0440\u043e\u0437\u0438).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1affc6a8372\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1affc6a8372\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9F%D0%BE%D0%BA%D1%80%D0%BE%D0%BA%D0%BE%D0%B2%D0%B0_%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%86%D1%96%D1%8F_%D0%B7_%D0%BF%D1%80%D0%BE%D0%B2%D0%B5%D0%B4%D0%B5%D0%BD%D0%BD%D1%8F_%D0%A1%D0%92%D0%9E%D0%A2-%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D0%B7%D1%83\" >\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0421\u0412\u041e\u0422-\u0430\u043d\u0430\u043b\u0456\u0437\u0443<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9A%D1%80%D0%BE%D0%BA_1_%D0%92%D0%B8%D0%B7%D0%BD%D0%B0%D1%87%D0%B5%D0%BD%D0%BD%D1%8F_%D1%81%D0%B8%D0%BB%D1%8C%D0%BD%D0%B8%D1%85_%D1%81%D1%82%D0%BE%D1%80%D1%96%D0%BD\" >\u041a\u0440\u043e\u043a 1. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0438\u043b\u044c\u043d\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9A%D1%80%D0%BE%D0%BA_2_%D0%90%D0%BD%D0%B0%D0%BB%D1%96%D0%B7_%D1%81%D0%BB%D0%B0%D0%B1%D0%BA%D0%B8%D1%85_%D1%81%D1%82%D0%BE%D1%80%D1%96%D0%BD\" >\u041a\u0440\u043e\u043a 2. \u0410\u043d\u0430\u043b\u0456\u0437 \u0441\u043b\u0430\u0431\u043a\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9A%D1%80%D0%BE%D0%BA_3_%D0%94%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F_%D0%BC%D0%BE%D0%B6%D0%BB%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D0%B5%D0%B9\" >\u041a\u0440\u043e\u043a 3. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9A%D1%80%D0%BE%D0%BA_4_%D0%86%D0%B4%D0%B5%D0%BD%D1%82%D0%B8%D1%84%D1%96%D0%BA%D0%B0%D1%86%D1%96%D1%8F_%D0%B7%D0%B0%D0%B3%D1%80%D0%BE%D0%B7\" >\u041a\u0440\u043e\u043a 4. \u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \u0437\u0430\u0433\u0440\u043e\u0437<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9A%D1%80%D0%BE%D0%BA_5_%D0%9F%D0%BE%D0%B1%D1%83%D0%B4%D0%BE%D0%B2%D0%B0_SWOT-%D0%BC%D0%B0%D1%82%D1%80%D0%B8%D1%86%D1%96\" >\u041a\u0440\u043e\u043a 5. \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 SWOT-\u043c\u0430\u0442\u0440\u0438\u0446\u0456<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ternopil.one\/uk\/articles\/yak-pravylno-provesty-swot-analiz-dlya-vashoyi-kompaniyi-krok-za-krokom-8061\/#%D0%9F%D1%96%D1%81%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D0%B7%D1%83\" >\u041f\u0456\u0441\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BA%D1%80%D0%BE%D0%BA%D0%BE%D0%B2%D0%B0_%D1%96%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%86%D1%96%D1%8F_%D0%B7_%D0%BF%D1%80%D0%BE%D0%B2%D0%B5%D0%B4%D0%B5%D0%BD%D0%BD%D1%8F_%D0%A1%D0%92%D0%9E%D0%A2-%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D0%B7%D1%83\"><\/span>\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0421\u0412\u041e\u0422-\u0430\u043d\u0430\u043b\u0456\u0437\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board.jpg\" alt=\"\" class=\"wp-image-8064\" srcset=\"https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board.jpg 2000w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board-300x200.jpg 300w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board-768x512.jpg 768w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board-1536x1025.jpg 1536w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board-696x464.jpg 696w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/important-information-placed-cork-board-1068x712.jpg 1068w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>\u041f\u0435\u0440\u0448\u0438\u0439 \u0435\u0442\u0430\u043f \u0437\u0430\u0432\u0436\u0434\u0438 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u0447\u0438\u0439. \u041f\u0435\u0440\u0435\u0434 \u0442\u0438\u043c, \u044f\u043a \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438&nbsp;<a href=\"https:\/\/online.novaposhta.education\/blog\/swot-vazhlivij-analiz-v-biznesi\" target=\"_blank\" rel=\"noopener\">SWOT \u0430\u043d\u0430\u043b\u0456\u0437<\/a>&nbsp;\u0437\u0431\u0435\u0440\u0456\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432, \u044f\u043a\u0456 \u043c\u0430\u044e\u0442\u044c \u0433\u043b\u0438\u0431\u043e\u043a\u0456 \u0437\u043d\u0430\u043d\u043d\u044f \u043f\u0440\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e. \u0426\u0435 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438 \u0432\u0456\u0434\u0434\u0456\u043b\u0456\u0432, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438, \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438 \u0442\u0430 \u0456\u043d\u0448\u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438, \u044f\u043a\u0456 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0444\u0456\u043a\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0422\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0439\u0442\u0435 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456 \u0434\u0430\u043d\u0456: \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u0437\u0432\u0456\u0442\u0438 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0442\u0430 \u0456\u043d\u0448\u0443 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_1_%D0%92%D0%B8%D0%B7%D0%BD%D0%B0%D1%87%D0%B5%D0%BD%D0%BD%D1%8F_%D1%81%D0%B8%D0%BB%D1%8C%D0%BD%D0%B8%D1%85_%D1%81%D1%82%D0%BE%D1%80%D1%96%D0%BD\"><\/span>\u041a\u0440\u043e\u043a 1. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0438\u043b\u044c\u043d\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0421\u0438\u043b\u044c\u043d\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0442\u043e\u0431\u0442\u043e \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0432\u0430\u0448\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0432\u0438\u0434\u0456\u043b\u044f\u044e\u0442\u044c \u0457\u0457 \u0441\u0435\u0440\u0435\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432. \u0417\u0430\u043f\u0438\u0442\u0430\u0439\u0442\u0435 \u0441\u0435\u0431\u0435:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0429\u043e \u043c\u0438 \u0440\u043e\u0431\u0438\u043c\u043e \u043a\u0440\u0430\u0449\u0435 \u0437\u0430 \u0456\u043d\u0448\u0438\u0445?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0443 \u043d\u0430\u0441 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0430\u0431\u043e \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u0457?<\/li>\n\n\n\n<li>\u0423 \u0447\u043e\u043c\u0443 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u043d\u0430\u0448\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0430 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430?<\/li>\n<\/ol>\n\n\n\n<p>\u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0412\u0438\u0441\u043e\u043a\u0430 \u044f\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457.<\/li>\n\n\n\n<li>\u041b\u043e\u044f\u043b\u044c\u043d\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0430 \u0431\u0430\u0437\u0430.<\/li>\n\n\n\n<li>\u0421\u0438\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0442\u0430 \u0434\u043e\u0441\u0432\u0456\u0434\u0447\u0435\u043d\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_2_%D0%90%D0%BD%D0%B0%D0%BB%D1%96%D0%B7_%D1%81%D0%BB%D0%B0%D0%B1%D0%BA%D0%B8%D1%85_%D1%81%D1%82%D0%BE%D1%80%D1%96%D0%BD\"><\/span>\u041a\u0440\u043e\u043a 2. \u0410\u043d\u0430\u043b\u0456\u0437 \u0441\u043b\u0430\u0431\u043a\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0421\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438 \u2014 \u0446\u0435 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0438, \u044f\u043a\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0432\u0430\u0434\u0438\u0442\u0438 \u0432\u0430\u0448\u043e\u043c\u0443 \u0443\u0441\u043f\u0456\u0445\u0443. \u0422\u0443\u0442 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0431\u0443\u0442\u0438 \u0447\u0435\u0441\u043d\u0438\u043c\u0438 \u0456\u0437 \u0441\u043e\u0431\u043e\u044e \u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e, \u0430\u0434\u0436\u0435 \u043f\u0440\u0438\u0445\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u044c \u0457\u0445.<\/p>\n\n\n\n<p>\u0417\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u042f\u043a\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0443 \u043d\u0430\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u044c \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f?<\/li>\n\n\n\n<li>\u0414\u0435 \u043c\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u0454\u043c\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0447\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0441\u043a\u0430\u0440\u0433\u0438 \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0432\u0438\u043d\u0438\u043a\u0430\u044e\u0442\u044c \u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432?.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_3_%D0%94%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F_%D0%BC%D0%BE%D0%B6%D0%BB%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D0%B5%D0%B9\"><\/span>\u041a\u0440\u043e\u043a 3. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u2014 \u0446\u0435 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u0449\u043e \u043c\u043e\u0436\u0443\u0442\u044c \u043c\u0430\u0442\u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0407\u0445 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0441\u043f\u0438\u0440\u0430\u044e\u0447\u0438\u0441\u044c \u043d\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u0440\u0438\u043d\u043a\u0443, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0456 \u0442\u0440\u0435\u043d\u0434\u0456\u0432:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u042f\u043a\u0456 \u043d\u043e\u0432\u0456 \u0440\u0438\u043d\u043a\u0438 \u0430\u0431\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u043e\u0445\u043e\u043f\u0438\u0442\u0438?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043c\u043e\u0436\u0443\u0442\u044c \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u043d\u0430\u043c?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u0456 \u0447\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u0437\u043c\u0456\u043d\u0438 \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_4_%D0%86%D0%B4%D0%B5%D0%BD%D1%82%D0%B8%D1%84%D1%96%D0%BA%D0%B0%D1%86%D1%96%D1%8F_%D0%B7%D0%B0%D0%B3%D1%80%D0%BE%D0%B7\"><\/span>\u041a\u0440\u043e\u043a 4. \u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \u0437\u0430\u0433\u0440\u043e\u0437<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0417\u0430\u0433\u0440\u043e\u0437\u0438 \u2014 \u0446\u0435 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456 \u0440\u0438\u0437\u0438\u043a\u0438, \u044f\u043a\u0456 \u0432 \u0432 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u043c\u0443 \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e \u043c\u0430\u0442\u0438\u043c\u0443\u0442\u044c \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e. \u0412\u0430\u0436\u043b\u0438\u0432\u043e \u0440\u043e\u0437\u043f\u0456\u0437\u043d\u0430\u0442\u0438 \u0457\u0445 \u0437\u0430\u0432\u0447\u0430\u0441\u043d\u043e, \u0449\u043e\u0431 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0437\u0430\u0445\u0438\u0441\u0442\u0443.<\/p>\n\n\n\n<p>\u0417\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u042f\u043a\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u043d\u0438\u0437\u0438\u0442\u0438 \u043d\u0430\u0448\u0456 \u0434\u043e\u0445\u043e\u0434\u0438?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0434\u0456\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u043c\u043e\u0436\u0443\u0442\u044c \u043d\u0430\u043c \u0437\u0430\u0448\u043a\u043e\u0434\u0438\u0442\u0438?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u0434\u043b\u044f \u043d\u0430\u0441 \u043d\u0435\u0431\u0435\u0437\u043f\u0435\u0447\u043d\u0438\u043c\u0438?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%80%D0%BE%D0%BA_5_%D0%9F%D0%BE%D0%B1%D1%83%D0%B4%D0%BE%D0%B2%D0%B0_SWOT-%D0%BC%D0%B0%D1%82%D1%80%D0%B8%D1%86%D1%96\"><\/span>\u041a\u0440\u043e\u043a 5. \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 SWOT-\u043c\u0430\u0442\u0440\u0438\u0446\u0456<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041f\u0456\u0441\u043b\u044f \u0437\u0431\u043e\u0440\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0441\u0442\u0432\u043e\u0440\u0456\u0442\u044c SWOT-\u043c\u0430\u0442\u0440\u0438\u0446\u044e, \u044f\u043a\u0430 \u0431\u0443\u0434\u0435 \u043c\u0430\u0442\u0438 \u0447\u043e\u0442\u0438\u0440\u0438 \u0441\u0435\u043a\u0446\u0456\u0457:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0421\u0438\u043b\u044c\u043d\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438.<\/li>\n\n\n\n<li>\u0421\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438.<\/li>\n\n\n\n<li>\u041c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456.<\/li>\n\n\n\n<li>\u0417\u0430\u0433\u0440\u043e\u0437\u0438.<\/li>\n<\/ol>\n\n\n\n<p>\u0423 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437 \u0446\u0438\u0445 \u0431\u043b\u043e\u043a\u0456\u0432 \u0432\u043f\u0438\u0448\u0456\u0442\u044c \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438, \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0430\u043d\u0430\u043b\u0456\u0437\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%96%D1%81%D0%BB%D1%8F_%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D0%B7%D1%83\"><\/span>\u041f\u0456\u0441\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"726\" src=\"https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28.png\" alt=\"\" class=\"wp-image-8066\" srcset=\"https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28.png 1200w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28-300x182.png 300w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28-768x465.png 768w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28-696x421.png 696w, https:\/\/cdn.ternopil.one\/wp-content\/uploads\/sites\/15\/2024\/12\/znimok-ekrana-2024-12-20-o-16.16.28-1068x646.png 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u043d\u0435 \u0454 \u0441\u0430\u043c\u043e\u0446\u0456\u043b\u043b\u044e. \u0419\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0432\u043d\u0430 \u043c\u0435\u0442\u0430 \u2014 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0441\u043b\u0456\u0434 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u042f\u043a \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439?<\/li>\n\n\n\n<li>\u042f\u043a \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0432\u043f\u043b\u0438\u0432 \u0441\u043b\u0430\u0431\u043a\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d \u0442\u0430 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u0442\u0438\u0441\u044f \u0432\u0456\u0434 \u0437\u0430\u0433\u0440\u043e\u0437?<\/li>\n\n\n\n<li>\u042f\u043a\u0456 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0438 \u0432\u0430\u0440\u0442\u043e \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438, \u0430 \u044f\u043a\u0456 \u2014 \u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438?<\/li>\n<\/ol>\n\n\n\n<p>\u041f\u0430\u043c&#8217;\u044f\u0442\u0430\u0439\u0442\u0435: SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u2014 \u043d\u0435 \u0440\u0430\u0437\u043e\u0432\u0430 \u0434\u0456\u044f, \u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441. \u0421\u0438\u0442\u0443\u0430\u0446\u0456\u044f \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f, \u0442\u043e\u043c\u0443 \u043f\u0440\u043e\u0432\u043e\u0434\u044c\u0442\u0435 \u0430\u043d\u0430\u043b\u0456\u0437 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e (\u0440\u0430\u0437 \u043d\u0430 \u0440\u0456\u043a \u0430\u0431\u043e \u0447\u0430\u0441\u0442\u0456\u0448\u0435, \u044f\u043a\u0449\u043e \u0454 \u0437\u043d\u0430\u0447\u043d\u0456 \u0437\u043c\u0456\u043d\u0438 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0447\u0438 \u0431\u0456\u0437\u043d\u0435\u0441-\u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u2014 \u0446\u0435 \u043e\u0434\u0438\u043d \u0437 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f, \u044f\u043a\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0441\u0442\u0430\u043d \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0454\u043a\u0442\u0443, \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0447\u0438 \u0456\u0434\u0435\u0457. SWOT \u2014 \u0446\u0435 \u0430\u043a\u0440\u043e\u043d\u0456\u043c, \u044f\u043a\u0438\u0439 \u0440\u043e\u0437\u0448\u0438\u0444\u0440\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u044f\u043a: \u0426\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0443, \u0449\u043e \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u044f\u043a \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 (\u0441\u0438\u043b\u044c\u043d\u0456 \u0442\u0430 \u0441\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438), \u0442\u0430\u043a \u0456 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456 (\u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0442\u0430 \u0437\u0430\u0433\u0440\u043e\u0437\u0438). \u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f \u0437 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0421\u0412\u041e\u0422-\u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u041f\u0435\u0440\u0448\u0438\u0439 \u0435\u0442\u0430\u043f \u0437\u0430\u0432\u0436\u0434\u0438 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u0447\u0438\u0439. \u041f\u0435\u0440\u0435\u0434 \u0442\u0438\u043c, \u044f\u043a [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[57],"tags":[8699,8694,8695,8707,8701,8703,8698,8705,8700,8696,8702,8697,8706,8704,8693],"motype":[65],"moformat":[87],"moimportance":[80],"class_list":{"0":"post-8061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-swot---","10":"tag-8695","11":"tag-8707","12":"tag-8701","13":"tag-8703","14":"tag-8698","15":"tag-8705","16":"tag-8700","17":"tag-8696","18":"tag---swot-","19":"tag-8697","20":"tag-8706","21":"tag-8704","23":"motype-articles","24":"moformat-reklamna","25":"moimportance-reklamna-stattya"},"modified_by":"Inna Hananova","_links":{"self":[{"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/posts\/8061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/comments?post=8061"}],"version-history":[{"count":1,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/posts\/8061\/revisions"}],"predecessor-version":[{"id":8068,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/posts\/8061\/revisions\/8068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/media\/8062"}],"wp:attachment":[{"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/media?parent=8061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/categories?post=8061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/tags?post=8061"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/motype?post=8061"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/moformat?post=8061"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/ternopil.one\/uk\/wp-json\/wp\/v2\/moimportance?post=8061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}